New corporate logo unveiled after Fiat's recent acquisition of Chrysler

Dawn of a new era
Jan 30, 2014
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TopGear.com.ph Philippine Car News - Fiat, Chrysler reveal new corporate logo

With Fiat's formal acquisition of Chrysler recently, a new logo that is "much more than the sum of its two component parts, based on strong core values that represent a unique corporate culture," has been unveiled.

FCA is short for Fiat Chrysler Automobiles, and its logo, which was created by Robilant Associati, was supposedly inspired by shapes used in automobile design.

The F, for example, was derived from a square and "symbolizes concreteness and solidity." The C is based on a circle and represents wheels and movement, while symbolizing harmony and continuity. The A, which was inspired by a triangle, represents energy and a perennial state of evolution.

Fiat Chrysler Automobiles' new corporate identity will be adopted by the company "as soon as practicable and before completion of the reorganization of the new group."

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