Isuzu Bacolod marked its 60th year of operations with a grand reopening ceremony that showcased the dealership’s modern redesign and expanded service facilities. The event also highlighted Isuzu’s deep-rooted history in the Philippines and its long-standing partnership with Southern Auto Mart and Trading.
Their partnership has spanned 60 years through Isuzu Bacolod, which now reflects the latest iteration of the Isuzu Outlet Standard design philosophy. The newly renovated 3,000sqm facility combines modern architecture with customer-centric functionality—directly upholding Isuzu’s design language.
374sqm of the space has been allotted for the new showroom floor, which can now display up to three light commercial vehicles and one commercial vehicle. Think three D-Max or MU-X units and perhaps one medium- or heavy-duty truck. That space also houses a redesigned lounge where customers and sales agents can comfortably discuss the Isuzu ownership experience.
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Around back, the renovated body repair shop now features better ventilation while keeping a large 16-bay service area, capable of servicing light commercial vehicles and medium-duty trucks. This makes Isuzu Bacolod well-equipped for both individual customers and fleet operators.
Just before the festivities kicked off, Isuzu Philippines had set up shop at SM City Bacolod for the first stop of the Isuzu Xperience Mobility Tour. At the time of writing, the tour is still making its way to SM City Iloilo, where it will stay from September 8 to 14. At the tour, visitors can test drive either the MU-X or the D-Max. And those considering getting the pickup can even score a friendly down payment deal of just P35,000.
