As part of Nissan Philippines's (NPI) pursuit of spreading "Innovation That Excites," its Southern partner Autocentral Group, led by president Brian L. Chua, has officially opened its new dealership in the heart of Cebu's bustling metropolis.
In a private press conference, NPI head honcho Ramesh Narasimhan explained the strategic impact the 5,000sqm flagship facility will have on the region. Namely, the new dealership brings forth an upscale customer experience that includes an exclusive offering for those who wish to acquire a vehicle—the Nissan Intelligent Choice (NIC).
NIC is the brand's certified pre-owned division that features an extensive 225-point checklist for all its units—an industry first in the country. It further expands Nissan's reach into a market seeking for a sincerely gratifying ownership experience. Ramesh went on to explain that with all of their current offerings, the focus is on absolute customer satisfaction, giving Nissan a real cutting edge with brand-customer relationships.
With Nissan's outstanding sales growth in the region (a 124% increase from 2016 to 2017), Cebu Central will be crucial in enhancing both sales and after-sales services, with general manager Charles Sy at the helm.
During the inauguration program, the dealership unveiled the all-new Nissan Urvan Premium to an anticipating audience. The new van is definitely a strong and attractive addition to its line-up of vehicles that caters to the needs of the traveling Filipino family.
Whether you're shopping for a car or in need of top-notch service, Cebu Central is ready to embrace each and every person craving to taste the excitement that Nissan promises to deliver.