The numbers from the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Truck Manufacturers Association (TMA) for the first quarter of the year are up, and it looks like the Philippine automotive industry is continuing its steady growth.
In Q1, there were 117,074 total vehicles sold, up 6.8% from 109,606 unit sales in the same period last year. Also worth noting in CAMPI’s report is that electrified vehicles (xEVs) have also ramped up in sales, accounting for 5.73% of the grand total. Breaking it down further, 86% of total xEV sales are comprised of hybrid electric vehicles.

Of course, Toyota Motor Philippines still leads the industry with 55,513 units sold, good for a 47.42% market share. This is even higher from Q1 2024, wherein the company sold 49,667 vehicles and had a 45.31% market share.
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Still coming in at far second is Mitsubishi Motors Philippines, whose 23,382 units sold in the first quarter account for 19.97% of the entire market. Nissan Philippines completes the podium at third with 6,722 vehicle sales and a 5.74% market share.
Suzuki Philippines comes in at fourth, Ford Philippines at fifth, Isuzu Philippines Corporation at sixth, and Honda Cars Philippines at seventh. For the full overview of the CAMPI-TMA report, you can check out the table below.
Rank |
Brand |
Q1 units sold |
| 1 | Toyota | 55,513 |
| 2 | Mitsubishi | 23,382 |
| 3 | Nissan | 6,722 |
| 4 | Suzuki | 5,441 |
| 5 | Ford | 5,219 |
| 6 | Isuzu | 4,371 |
| 7 | Honda | 4,185 |
| 8 | Hyundai | 2,746 |
| 9 | MG | 2,422 |
| 10 | Kia | 2,172 |
| 11 | Foton | 983 |
| 12 | GAC | 655 |
| 13 | Hino | 526 |
| 14 | Fuso | 410 |
| 15 | Mazda | 377 |
| 16 | Changan | 339 |
| 17 | JMC | 300 |
| 18 | Jetour | 293 |
| 19 | Chery | 279 |
| 20 | Tesla | 211 |
| 21 | BMW Philippines | 194 |
| 22 | Mercedes-Benz | 160 |
| 23 | Jaguar & Land Rover | 65 |
| 24 | Volkswagen | 39 |
| 25 | Peugeot | 16 |
| 26 | Ferrari | 10 |
| 27 | VW Trucks and Buses | 1 |
| 27 | Columbian Motors Corp. | 1 |
| 29 | MAN | - |
| 30 | Terrafirma | - |
| NR | Other brands | 42 |
| Total | 117,074 |