Here are the top car brands in the world for 2018

Did your favorite manufacturer make the cut?
by Drei Laurel | Nov 5, 2018
PHOTO: Toyota

Here at Top Gear Philippines, we love ourselves a little friendly competition every now and then. Maybe you’ve noticed this by the number of polls or Spec-Sheet Brawls we put out on our website. A healthy debate about anything involving cars is something we’re always up for.

With that in mind, Interbrand has released its annual ‘Best Global Brand Rankings’ for 2018, and it’s once again bound to get people talking. This year, 15 car manufacturers made the cut, as well as one motorcycle company.

Before we break down this year’s list, let’s talk about how it was compiled to begin with. The entries were chosen by Interbrand based on market, brand, competitors, and financial data. These factors were assessed, “areas for growth identified, and the financial impact of investing in the brand quantified.”

For a brand to qualify for the study, at least 30% of its revenue must come from outside its home market. It must also have a significant presence in Asia, Europe, and North America, and there must be sufficient publicly available data on the brand’s financial performance. Lastly, it must show long-term economic profitability, and it must possess awareness across the major economies of the world.

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Anyway, below are all the car brands on this year’s list:

7) Toyota

8) Mercedes-Benz

13) BMW

20) Honda

35) Ford

36) Hyundai

40) Nissan

41) Volkswagen

42) Audi

52) Porsche

71) Kia

78) Land Rover

80) Ferrari

90) Mini

93) Harley-Davidson

100) Subaru

Subaru is the only new entry, car-wise, in this year’s rankings. Did your car’s manufacturer make the cut? Were there any surprises for 2018? Let us know what you think in the comments.

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PHOTO: Toyota
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