Toyota Motor Philippines, the No. 1 car company in the country by virtue of sales, celebrated its 25th anniversary with an elegant party held on August 1st at Makati Shangri-la Hotel. The carmaker took the opportunity to thank its stakeholders for a quarter-century of "successful partnership and unwavering support."
"The relationships we have built and the sense of purpose that has united us with our partners through the years have made our company's existence meaningful and fulfilling," said TMP chairman George S.K. Ty. "We share this happy day with all who have stood with us in our journey."
Guests were greeted by a timeline of TMP's achievements through the years, including capturing the coveted Triple Crown (most passenger cars sold, most commercial vehicles sold, and most total cars sold) for 11 consecutive years. They were also reminded that the Innova and the Vios--both manufactured locally--continue to be best-selling models in the Philippine market.
Toyota Motor Philippines was incorporated on August 3, 1988, with sales and SKD assembly operations (at the refurbished Bicutan Plant) commencing in February 1989. By 1990, TMP was already the industry leader. That same year, TMP started the development of a 78-hectare property in Santa Rosa, Laguna, that would later become the headquarters of Toyota in the country.
"I am truly privileged to be the president of Toyota Motor Philippines Corporation as it celebrates its 25th anniversary," declared TMP president Michinobu Sugata. "When I assumed the reins of leadership in 2010, my mission was to pave the way toward sustainable growth for the next 10 years for our stakeholders, including not only our shareholders but also our dealers, suppliers, business partners, team members and, most especially, our customers. To do this, we fortified our market presence. Last year, we broke our previous all-time sales record of 65,396 units, and this year, we will be hitting more than 75,000 units in the expected booming market of more than 200,000 units."
As part of TMP's celebration, the company announced a donation of P25 million to its social and humanitarian arm, Toyota Motor Philippines Foundation. This will be used for the Toyota Motor Philippines School of Technology (TMP Tech), which will start operations in September. TMP Tech is a world-class technical school that aims to produce highly skilled automotive technicians to serve Toyota's local and global network.