Say what you want about Isuzu having an aging product lineup, but the Japanese automaker just keeps selling vehicles. Last year, in fact, was Isuzu Philippines Corporation's best-ever since 2004 as it sold 11,759 units, a 20-percent increase from its performance in 2011, when it sold 9,820 units.
Combining the sales reports filed by the Chamber of Automotive Manufacturers of the Philippines Inc. and the Association of Vehicle Importers and Distributors, IPC ranked fifth in terms of overall vehicle sales. It was also the third-biggest manufacturer of commercial vehicles in the country.
With 6,244 units sold in 2012, the Crosswind was IPC's most in-demand vehicle as it accounted for just over half of the company's sales last year. Compared to 2011's sales of 5,029 units, the Crosswind's total sales last year (+24%) not only marked the model's best-ever record since 2004, but also landed it in the top 10 list of the best-selling vehicles in the market.
Another Isuzu model that helped the company's sales in 2012 was the N-Series, moving a total of 1,630 units for a 36-percent increase over 2011. According to IPC, the N-Series' continued growth made it "the country’s top-selling light-duty commercial truck for 14 consecutive years."
"The 20-percent growth of Isuzu Philippines Corporation in 2012 is proof that the company continues to offer value-laden products that are appreciated by Filipinos," said IPC president Ryoji Yamazaki. "In 2013, Isuzu will be even more aggressive by increasing our brand equity and improving our dealer facilities and services, as we target to sell 13,000 vehicles."