Kia and Hyundai may belong to the same automotive company in South Korea, but the two brands are each other's nemesis in most other markets around the world. This was revealed to TopGear.com.ph by Columbian Autocar Corporation president Ginia Domingo during the Kia Carens press event in Monaco last week. CAC is the exclusive importer and distributor of Kia vehicles in the Philippines.
In fact, said Domingo, Kia principals regularly ask her to match Hyundai's sales performance in the country. To which she replies: "If you can supply us with more than just 8,000 units a year, we can do that."
Last year, CAC sold 7,527 units, a huge 57.4% growth from the 4,782 units achieved in 2011, the same year that Domingo transferred from Ford Group Philippines to the Kia distributor. That's still quite a long climb to the 21,996 units that Hyundai Asia Resources moved in 2012, but at least CAC will have a fighting chance if it gets more vehicles from Korea.
Do you believe that CAC can sell just as many Kia cars as Hyundai vehicles in our market if supply limitation is no object? Take our poll.
Photo by Mikko David