Kia Metro East, the Korean brand's newest showroom and service center, formally launched its dealership operations with Columbian Autocar Corporation president Ginia Domingo, Columbian Group of Companies vice chairman Bienvenido Santos' wife Janet and Pritchie Mabilog of Autocircle Inc., owners of the showroom, cutting the ceremonial ribbon.
The dealership has actually been in operation since July 2011 but has since undergone renovation work to make it comply with Kia's Global Space Identity standards.
Kia Metro East features a showroom that can accommodate eight to 10 vehicles from Kia's current lineup of passenger cars. It also houses a customer lounge with a restaurant and bar as well as an entertainment room for customers waiting for their cars to be serviced. The service area can handle 30 vehicles at any given time with 20 lifts and a body shop section for major repairs.
Michael Mabilog, son of former CAC president Felix J. Mabilog and now vice president and general manager of Kia Metro East said that the improvement of the over-all design of the dealership has resulted in an encouraging growth in inquiries and actual sales for both vehicle sales and its after-market service.
Located along Sumulong Highway corner Kennedy street and bordering Marikina City and Cainta, Kia Metro East has been catering to customers from the Antipolo-Marikina-Cainta areas since it started its operations.
The dealership is also conducting the month-long CAC-initiated "Family-like Care" promotional program that features service discounts for current and out-of-warranty Kia vehicles.
Photos by the author