Kia receives new design awards

This time for the Sportage and Optima
Dec 13, 2010
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TopGear.com.ph Phlippine Car News - Kia receives new design awards

Two Kia vehicles--the Sportage and the Optima--were recognized for their outstanding design in the transportation category in the iF product design awards.

"These latest awards for the all-new Kia Sportage and Optima are proof positive of the tremendous strides Kia has made in revolutionizing the styling of our product line-up," said Tae-Hyun Oh, senior vice president and chief operating officer of Kia Motors. "Our global management focus on design since the mid-2000s is now clearly paying dividends, and, in conjunction with the rapidly improving quality of our vehicles, Kia's enhanced brand reputation is being driven by the stunning designs being created by our design teams around the world, led by chief design officer Peter Schreyer."

Schreyer said the key element in the Sportage's design is the relationship between its high shoulders and narrow glasshouse.

"We've created a vehicle with a sports car-like ratio between sheet metal and glass," explained Schreyer. The Optima sedan, meanwhile, embodies "a bold, athletic and visual sporting energy."

Kia's latest iF awards are just new additions to the Korean carmaker's list of achievements in design. Last year, the Kia Venga subcompact hatchback was recognized by iF and red dot, also a prestigious industrial-design award-giving body. red dot has also cited the Kia Soul for its design.

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