In the US, there's no better way to get your message across a huge audience than launching a commercial at the Super Bowl. That's a market of 50 million people companies hope to impress.
Lexus will be one of those companies vying for attention next month with the premiere of its first-ever Super Bowl commercial.
"This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people," said Brian Smith, Lexus vice president of marketing. "The star of our commercial is the all-new 2013 GS, which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road."
Lexus said the commercial will run for 30 seconds but a 15-second teaser is already out. Watch it below.
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