Lifan Cars launches first sedan in RP

Jan 29, 2009

China's Lifan Group has expanded its distribution in the Philippines as it introduced its first passenger car in the local automotive market.

Lifan Cars Philippines, a partnership between Lifan and Ravinian Distributors, Inc., launched the LF 520, a subcompact sedan that comes in 1.6-liter and 1.3-liter variants.

"Lifan's entry makes available in the market today a quality, world-class vehicle, complete with all the technological and safety features at a highly affordable price," Lifan Philippines president Nelson Ong said.

The LF 520 is powered by a four-cylinder 16-valve MPI engine. The 1.3-liter variant packs a maximum of 87 horses at 6,000rpm while the power of the 1.6- liter variants ranges from 137hp to 149hp at 6,000rpm.

The sedan runs on five-speed manual transmission and is equipped with a McPherson strut and stabilizer suspension system in front and a torsion beam at the rear.

On the outside, the LF 520 claims a European look courtesy of its Italian designers.

Prior to its Philippine launch, the LF 520 has already been plying the streets of 50 countries, including France, Germany, Australia, Spain, Brazil, Vietnam, and Colombia.

"We are bringing the LF 520 to the Philippines so that Filipinos can also enjoy our world-class vehicle which is priced more affordably," Mr. Ong said.

The LF 520 sells from P488,000 to P588,000 and is currently available at the Lifan showroom in West Avenue, Quezon City.

Lifan Cars hopes to sell 800 to 1,000 units of the LF 520 this year on optimism fueled by the Philippine automotive market's six percent sales growth 2008.

Assistant general manager Rick Wong said Lifan is launching three more models this year, including a sport utility vehicle.

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The company is also planning to open five more showrooms nationwide to reach a wider consumer base for its cars across the country.

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