Manila Auto Salon attracts serious automotive aftermarket junkies

The real gearheads
by Anna Barbara L. Lorenzo | Nov 25, 2011

2011 Manila Auto Salon

More than just quantity, the organizers of the Manila Auto Salon are proud to say the quality of audience the show attracts has been improving over the years.

Sophie delos Santos of Trade Show International said gone are the days when Pinoys just go to car shows to simply look at cars. (Okay, and maybe the babes, too.)

"These days, they don't just look around. May mga bumibili talaga," delos Santos said. TSI, which organizes the car show, has gathered over 130 vehicles and more than 80 exhibitors for the 2011 Manila Auto Salon.

According to delos Santos, Filipino automotive-aftermarket enthusiasts who are just starting out usually kick off modification with the wheels and tires.

"I guess it's because of wear and tear," she said, adding that this allows motorists to look for designs that better suit their style.

Aside from the shoes, Pinoys also like dressing up their cars. These days, stick-on graphics are more popular than paint jobs when it comes to changing a car's exterior as it is cheaper and easier to execute.

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When asked about which cars are more popular to aftermarket junkies, delos Santos said the obvious favorite is Honda.

"Honda is always popular, and Filipinos are not very adventurous when it comes to modification," delos Santos said. "When they see something on a Honda and they see it works, then they try it."

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She added that this is why she encourages more brands to participate and show Filipino motorists what they can do with their stock vehicles. Not that there's a limited number of brands present at the Auto Salon. Check out the photos below to see some of the cars we spotted on the show's opening day.

The Manila Auto Salon runs until November 27 at the SMX Convention Center, Pasay City. To see highlights of the show, click here.

Photos by Marie Joy Siason and Marlon Dacumos


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