Mitsubishi hopes to keep Montero Sport popular with new variant

If serious off-roading's not really your thing
Aug 23, 2010

TopGear.com.ph Philippine Car News - Mitsubishi Montero Sport 4x2 MT

Mitsubishi Motors Philippines is optimistic the inclusion of a manual transmission two-wheel drive Montero Sport in its current lineup will allow the sport-utility vehicle to keep its popularity among Filipino motorists.

Mitsubishi introduced the Montero Sport GLX 4x2 with manual transmission this month.

It is only natural for a vehicle’s popularity to wane months after it is launched and after new cars are introduced to the market, said Mitsubishi president and chief executive Masahiku Ueki.

“With a new variant, maybe we can keep the interest,” Ueki said in an interview.

With over 1,000 units sold every month, the Mitsubishi Montero Sport is currently the second best-selling vehicle in the Philippines, next only to the Toyota Vios. Mitsubishi executive vice president Taizo Furuhashi said 7,284 units of the Montero Sport were sold from January to July.

“This is an outstanding performance in the SUV segment for the Montero Sport,” Furuhashi said.

Mitsubishi is the second leading car brand in the Philippines with an 18.1 percent market share in the market.

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