Mitsubishi Motors Philippines Corporation (MMPC) concluded November 2012 with a new record for highest monthly sales since 1995. MMPC registered a total of 3,840 units, grabbing 23.1 percent of the market. The company's sales tally in November increased by 37.1 percent from October, during which MMPC sold 2,800 units. To date, the company has sold 31,551 units, a 4.6-percent growth from the same period last year.
In the passenger car segment, MMPC registered a 608.7-percent growth with 1,219 combined sales of the Lancer EX and the Mirage. The company captured 20 percent of the market, and was thus the second best-selling passenger car brand last month. Moreover, MMPC posted a 58.5-percent growth in the passenger car segment compared to the same month last year.
MMPC delivered 1,098 units of the Mirage last month. Most of them were pre-ordered units received by dealers even before the subcompact hatchback's introduction. Last August, MMPC started accepting reservations and ran a pre-order promo for the Mirage at the 4th Philippine International Motor Show, where the car was unveiled. The company received more than 2,500 reservations.
MMPC's sales of several models also improved last month. Fuso truck sales increased by 66 percent, with 78 units sold last month compared to 47 units in October, thanks to the improved availability of Canter trucks.
Continuing to be one of MMPC's best-selling models, the Montero Sport had 11,508 units sold from January to November 2012, a 3.4-percent improvement from the same period last year. The Strada's sales also improved by 25 percent in November and grew by four percent or a total of 3,967 units from January to November.
"MMPC and our dealers are indeed very ecstatic about the sales turnout and the exceptional market response to the all-new Mirage," said Froilan Dytianquin, MMPC vice president for marketing services. "We are optimistic that this sustained market excitement over the Mirage will pave the way for MMPC’s strong return in the exciting passenger car segment."