Mitsubishi Motors PH uses video mapping to launch Mirage

How should an automaker launch an extremely important car, one that is expected to sell like hotcakes? With a bang and in style, of course.

That's exactly what Mitsubishi Motors Philippines did when it introduced the all-new Mirage subcompact hatchback to our market on November 16. The Japanese carmaker did hold a music festival at the SM Mall of Asia concert grounds, but that wasn't what impressed us. What blew us away was the video-mapping spectacle projected on the entire facade of Microtel hotel. Turning the hotel into a gigantic projector screen, Mitsubishi treated passersby to a five-minute virtual show.

Watch the video and see why we were amazed.

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