What’s the LTFRB’s stand regarding ads on PUVs?

They can be distracting to all parties
by Drei Laurel | Feb 19, 2019
PHOTO: LTFRB

Can public utility vehicles (PUV) roll around town plastered in political ads? It’s an especially busy time for advertising now that it’s campaign season. According to the Land Transportation Franchising and Regulatory Board (LTFRB), yes they can.

The government agency says such advertisements are allowed provided they comply with the rules and regulations of the Commission on Elections (COMELEC), go through the necessary paperwork and pay the required fees, and do not pose a hazard to road users. Ads must adhere to the provisions in Memorandum Circular No. 2013-005, which lifted the prohibition of such advertisements on PUVs.

Let’s get a little more specific: Ads cannot obstruct or limit a driver’s view, must not cover the trade name, license plate, body number or any required markings on the vehicle, and should be no larger than 8.5 by 11 inches for stickers and 2 by 3 feet for posters (COMELEC standards).

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You can check out the LTFRB’s full post below:

“Those who wish to place advertisements must go through the application process to get a permit and pay the required fees,” the LTFRB says.

“Failure to abide by the specifications and standards provided under the memorandum has the minimum penalty of P10,000 fine with the maximum punishment of revocation of franchise.”

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Do you think such ads on public transportation are useful or a distraction? Let us know in the comments.

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PHOTO: LTFRB
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