Drop all your biases and you've got to admit that Mazda is a decent car brand. It even makes stylish cars (see CX-7 and Mazda 6). But for some reason, it has always played second fiddle to other Japanese brands like Toyota, Mitsubishi and Honda. Maybe partly to blame for this is the fact that the company that distributes it here--Ford Group Philippines--is naturally more focused on its main brand, which is, um, Ford.
Hence, Mazda doesn't have the same marketing resources as the competition. Whoever is tasked to handle the Mazda brand in the Philippines is thus left with no other option but to be extra creative when it comes to marketing campaigns. And so our good friend from FGP, Glen Dasig, who is now in charge of Mazda, has informed us that his team has indeed rolled out a cost-effective way of marketing the brand.
"We just launched a promo campaign called MiYo Mazda," Dasig excitedly tells us. "It's an exclusive personalization program with which we're inviting our customers to skin, bling or own a Mazda car."
MiYo stands for "make it your own." The campaign, which applies to the Mazda 2 and Mazda 3 models, has three components: free Mazda skins, free Mazda gadgets and attractive Mazda deals. This means that if you buy either a Mazda 2 or a Mazda 3, you instantly get a free cosmetic skin or a free in-car entertainment package or an attractive purchase deal.
For the skins, there are six designs created exclusively for Mazda by the graphic-design team WeeWillDoodle, with over 130 variations to choose from. The material used for this is the 3M Scotchcal film, which comes with a three-year warranty. The price of this free package is P18,995.
For the gadgets, Mazda is offering an accessory package (acrylic visor, scuff plates and trunk tray) for the Mazda 2, worth P8,500, and an ICE+Navi package for the Mazda 3, worth P50,000.
For the purchase deals, buyers can choose from several tempting offers, including a P99,000 all-in down payment; 60-day free amortization; zero interest for 24 months; and huge cash discounts (P10,000 for the Mazda 2 1.3L, P15,000 for the Mazda 2 1.5L, P50,000 for the Mazda 3 1.6L, and P70,000 for the Mazda 3 2.0L).
The promo works like this:
If you buy a Mazda 2 1.3L, you get a free skin OR an accessory package plus P3,000 cash discount OR a purchase deal (P10,000 cash discount or other financing schemes).
If you buy a Mazda 2 1.5L, you get a free skin OR an accessory package plus P5,000 cash discount OR a purchase deal (P15,000 cash discount or other financing schemes).
If you buy a Mazda 3 1.6L, you get a free skin plus P30,000 cash discount OR an ICE+Navi package OR a purchase deal (P50,000 cash discount or other financing schemes).
Well, you get the drift. The question now is: Are these freebies enticing enough to make you want to buy a Mazda today? If your answer is yes, you have until April 30 to do so.