Nissan helps Usain Bolt achieve another world record

For largest indoor, illuminated advertising sign
CAR MODELS IN THIS ARTICLE Philippine Car News - Nissan helps Usain Bolt achieve another world record

Olympic gold medalist and "world's fastest man" Usain Bolt has another world record under his name. Thanks to Nissan, a billboard featuring Bolt's image and the Nissan GT-R has been recognized by Guinness World Records as "the largest indoor illuminated advertising sign."

Located in Terminal 3 of the Dubai International Airport, the billboard measures 28m in length and 6.2m in height, with a surface area of 174sqm and illuminated by 183,024 white LEDs.

Nissan even estimates that it would take Bolt--the 100m-dash world record holder at 9.58sec—2.7 seconds to run across the length of the billboard, the same time it would take a 2013 Nissan GT-R to accelerate from 0 to 100kph.

According to Nissan Middle East managing director Atsuo Kosaka: "When we began this project, we were bold enough to ask ourselves, 'What if we can turn our advertising at Dubai International into a world record?' Today, we see the result of that commitment as we once again deliver 'Innovation that Excites' into everything we do in the Middle East region."

View other articles about:
Watch now
  • Quiz Results

  • TGP Rating:

    Starts at ₱

    TGP Rating:
    Starts at ₱