Nissan revives Datsun brand name

For emerging markets
Mar 23, 2012

TopGear.com.ph Philippine Car News - Nissan revives Datsun brand name

After killing off the Datsun name in the 1980s, Nissan has resurrected it to serve as its nameplate for cars and trucks that will be sold in emerging markets.

Nissan chief executive Carlos Ghosn made the revelation after meeting with Indonesian President Susilo Bambang Yudhoyono to reiterate Nissan's commitment to the nation's motorization.

According to Ghosn, Datsun will provide sustainable motoring experience to its customers in high-growth markets. He added that sales of the revived brand's vehicles will start in India, Indonesia, and Russia in 2014.

"Datsun is going to be a global brand with a local product. Market by market we're going to be extremely pragmatic and fit the product to the market because every market has its own regulations," said Ghosn. "We don't want to have a product that fits all needs because every market has its own specific incentives to encourage popular transportation, to encourage people who are today riding motorcycles and used cars to move to new cars. That's why we're going to very pragmatic and region by region and country we're going to make decisions based on the product which we will fit to each market."

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