Nissan to launch all-new vehicle every 6 weeks for the next 6 years

To capture eight percent of the global market by 2016
Jun 28, 2011
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TopGear.com.ph Philippine Car News - Nissan to launch all-new vehicle every six weeks for the next six years

Nissan Motor has released its mid-term business plan, which includes launching an all-new vehicle once every six weeks on average in the next six years to increase its global market share.

The plan, dubbed as the "Nissan Power 88," emphasizes the company's corporate goals: achieve an eight-percent global market share by the end of 2016 and increase Nissan's corporate operating profit "to a sustainable eight percent."

At the end of 2010, Nissan's global market share was at 5.8 percent while its operating profit margin was at 6.1 percent.

To achieve its goals, Nissan's extended new product plan will have the carmaker launching 66 vehicles to cover 92 percent of the world's markets and segments.

Making up a significant portion of Nissan's new vehicles within the next six years are new cars and light commercial vehicles that will specifically be developed for entry-level segments and emerging markets.

Nissan also plans to introduce more than 90 advanced technologies at an average of 15 per year.

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"Nissan Power 88 is the roadmap for our company's profitable growth," said Nissan president and chief executive Carlos Ghosn. "We will accelerate our growth, bringing more innovation and excitement to our products and services as well as cleaner, more affordable cars for everyone around the world, in line with the energy and environmental challenges of the 21st century."

Let's hope the Philippines is among the emerging markets Nissan is targeting within the next six years.

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