Super Bowl XLVI ad: Lexus GS

The most straightforward commercial yet
Feb 1, 2012

For most advertisers, using a funny plot or breathtaking visual effects is the way to go when it comes to placing a spot in a Super Bowl telecast. Lexus isn't one of them. The Japanese luxury brand apparently believes in simplicity and straightforwardness. For the big game on February 5, Lexus is airing "The Beast," a no-frills ad for the all-new GS.

"This spot looks very different than anything Lexus has done before, and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus," said Brian Smith, Lexus's vice president of marketing.

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      • TGP Rating
        --/20
        Engine
        --
        Power
        --
        Torque
        --
        Transmission
        --
        Fuel
        --
        1.8 E CVT
        Starts at P1,110,000
        TGP Rating:
        --/20
        Pros
        Light on amenities, Honda kept styling it long after it was done.
        Cons
        Light on amenities, Honda kept styling it long after it was done.
        Verdict
        Honda’s winningest combination comes when you opt for a six-speed manual transmission available in the Civic hatchback Sport, in which …
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        TGP Rating:
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