Super Bowl XLVI ad: Toyota Camry

It's all about reinvention
Feb 1, 2012
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Super Bowl fever is upon us--or at least upon those who are into football--and carmakers have started releasing their ads meant to be shown on game day (February 5). Chevrolet produced its commercial by holding a contest among independent filmmakers. Toyota, of course, won't be left behind.

The Japanese automaker has announced its "Reinvented" commercial for Super Bowl XLVI. It involves the reinvented couch, the reinvented police officer, the reinvented baby, the reinvented Department of Motor Vehicles, the reinvented blender (which plays Lionel Richie), the reinvented plant, the reinvented curtains, the reinvented rain, and--well--the reinvented Toyota Camry.

Watch the 60-second spot created by Toyota's ad agency, Saatchi & Saatchi.

If you're viewing this on a mobile device and can't see the video, please click here.

 

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