For 2010, Suzuki Philippines sold 180,000 motorcycles, proof that not only is it the best-selling motorcycle brand in the country, but that the local motorcycle industry is also booming. But with the Japanese motorbike maker's Pasig plant already reaching its maximum production capacity of 8,000 units per month, and with the demand for its motorcycles expected to increase in the years to come, Suzuki Philippines has decided to put up a new motorcycle manufacturing plant that can produce up to 200,000 units in a year.
"Suzuki has always remained at the forefront of the industry, but in recent years, our current plant could no longer keep up with the rising demands of the consumers," said Suzuki Philippines president Satoshi Uchida. "We reached the decision to build a new plant that can accommodate all our plans, and ensure that our products remain value-packed yet innovative and original."
To be built inside the Carmelray Industrial Park in Canlubang, Laguna, the groundbreaking ceremony was led by no less than the chairman of Suzuki Motor Corporation, Osamu Suzuki.
Suzuki Motor revealed that it has invested over P1 billion in the plant, which is expected to become operational by July 2012 and generate over 300 jobs for skilled workers for the production plant alone.
Once the new plant is operational, Suzuki Philippines sees it as being a better manufacturing facility as its productivity will be improved while production becomes more streamlined.
"We’re envisioning a 'one stop shop' where everything will be under one roof--from assembly and manufacturing to warehousing. This is in accordance with our vision of making Suzuki a continuous innovator and trendsetter in the Philippine motorcycle industry," Suzuki Philippines said in a statement.
As for the current plant in Pasig, it will continue to house the sales and marketing divisions for Suzuki Philippines' motorcycle and automobile operations once the Laguna plant is operational. It will also be used for housing a technical training center that the Philippines' sole integrated motorcycle and automobile company plans to open in the near future.