Mazda is bringing cloud-based web content to the all-new 3 via its Mazda Connect next-generation car connectivity system when the car goes on sale later this year in other markets.
According to the Japanese carmaker, the Mazda Connect system "will increase the scope of driving pleasure and engender a deeper relationship between car and driver."
One feature of the Mazda Connect system is its access to the Aha by Harman web-content platform that has been specifically designed for automobiles. By downloading a free smartphone application, Mazda 3 owners get access to over 40,000 cloud-based audio and information presets provided by Aha "such as Internet radio, podcasts, audio books, Facebook and Twitter feeds, and various location-based services."
Mazda claims that it is the first carmaker to finalize a global licensing agreement with Aha, allowing its customers to access the service in any country in which Aha is available. In addition, Aha will be introduced to Japan and a number of other Asian and Central and South American countries to coincide with the launch of the 3 in those markets.
"Partnering with Aha on a global basis is a big step for Mazda in delivering on its commitment to offer customers all over the world new dimensions of driving pleasure and convenience by safely connecting them to the Internet while behind the wheel," said Mazda product division general manager Ryuichi Umeshita.