V-Kool opens green concept store

In Otis, Manila
by Dinzo Tabamo | Sep 14, 2012

V-Kool Green store concept in Otis, Manila

In a grand opening where the organizers literally closed the street down, V-Kool Philippines unveiled its green store concept in Otis, Manila, on September 11.

Officers from Eastman Chemicals, the company that makes V-Kool tint, joined the event. The top brass in attendance included Travis Smith, vice president and general manager of Performance Films (PF); Wilson Lim, commercial director of PF; Denise Giam, country manager of V-Kool International (VKI); Peter Wong, business management head of VKI; and Mae Liew, strategic branding and marketing manager of VKI.

The event timeline strayed a bit from the norm. There was a press conference first, and then an open forum. The guests were then directed to the covered facade where young ballerinas danced to earth-themed chants. As the girls performed, a slide presentation of V-Kool's environment efforts was displayed on a large video screen.

The presentation was about V-Kool's Envirocare Facebook campaign called "One-Like One-Tree." For every 'like' the premium tint receives on its Facebook page, a tree will be planted. The goal is to plant 20,000 trees. The official V-Kool website was also introduced. This will give those who want to know more about the products access to more information.

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The highlight of the evening was the unveiling of the showroom itself. V-Kool Philippines president Willy Tee Ten and general manager Lordan Marco led the formal reveal, accompanied by their counterparts from VKI.

The V-Kool concept store had to follow strict guidelines. There was careful selection of wall paints and air-conditioning units, among other considerations. Even the marketing collaterals used during the event were eco-friendly.

Inside and outside the green showroom were automobiles installed with V-Kool tint. There were Mini and Ford vehicles--including a macho Ford Mustang. Tee Ten is also behind the local distributor of Mini as well as the multibrand dealership network Autohub.

Photos by Dinzo Tabamo

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