White replaces silver as most popular car color in the world

21 percent of 2011-model-year cars have this paint job
Oct 13, 2011

White is world's most popular car color

According to PPG Industries, a leading manufacturer of transportation coatings, white is now the world's most popular car color, ending silver's 10-year run at the top. Based on data gathered by the company, white accounted for about 21 percent of all 2011-model-year vehicles around the globe, followed by silver and black, tied for second place at 20 percent each.

The rankings in the major geographical markets?

* North America: white (20 percent); silver (19 percent); black (18 percent); gray (15 percent); red and blue (9 percent each); naturals such as browns, tans, golds, oranges and yellows (7 percent each); green (2 percent); and other/niche colors (1 percent).

* Europe: black (26 percent); white (19 percent); silver (16 percent); gray (15 percent); blue (9 percent); red (7 percent); naturals (5 percent); green (2 percent); and other/niche colors (1 percent).

* Asia and the Pacific: silver (25 percent); white (23 percent); black (17 percent); red (10 percent); gray (8 percent); blue (7 percent); naturals (7 percent); green (2 percent); and other/niche colors (1 percent).

PPG also found in an online study of consumer opinions regarding the importance of paint color in relation to new-car purchases, that "48 percent of automotive consumers (who participated in the survey) generally choose products based on color, and that 77 percent of automotive consumers consider exterior color as a factor in their automotive purchase decision."

How about you? What's your favorite car color these days?

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  • TGP Rating
    --/20
    Engine
    --
    Power
    --
    Torque
    --
    Transmission
    --
    Fuel
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    1.8 E CVT
    Starts at P1,110,000
    TGP Rating:
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    Pros
    Light on amenities, Honda kept styling it long after it was done.
    Cons
    Light on amenities, Honda kept styling it long after it was done.
    Verdict
    Honda’s winningest combination comes when you opt for a six-speed manual transmission available in the Civic hatchback Sport, in which …
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    Starts at ₱

    TGP Rating:
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