She's a Haima 2 owner
While attending the launch of the Haima H1, we couldn't help but notice this pretty young thing mingling with the crowd. We still remember her as part of That's Entertainment, so that still counts. But seriously, seeing actress Isabel Granada
by Niky Tamayo
About associating themselves with Japanese car brand
The rise of the Chinese car industry has a lot to do with local car manufacturers partnering with established foreign carmakers--like that between Haima and Mazda, which stretched from 1992 to 2006. It's no wonder then that a number of
Building a brand one step at a time
Last week, Haima launched the updated Haima 1. Most people have probably never heard of the brand nor the first-generation 1. Yet, along with the launch, Haima Automobile Philippines opened its newest dealership, Haima San Fernando. This is the brand's
by Niky Tamayo
To get a slice of the pie
The A-segment is probably one of the fastest-growing segments in the country's automotive market today. Just look around and you'll see Mitsubishi Mirages and Toyota Wigos zipping around every corner. The local distributor of Haima also wants a
Read about its strategy for Haima
Unknown to most, there are now so many Chinese car brands in the Philippines that even we have lost count. Most of them are off the radar as far as the general car-buying public is concerned, either because they've earned
