Quite how you decide on a price for such a car, or how many to make, is beyond TG math and hugely dependent on the scale of the transformation. But, using our lowly calculator skills, we reckon if Bugatti made a 40-car limited series based on the Chiron, allowing 10% of the current Bugatti customer base to have one at €5m (P300,000,000) a piece, it’d represent a unique opportunity for owners and a profitable marketing tool that would deliver a nicely timed dollop of positive noise around the brand, as the bigger issues of future projects are fought out in the boardrooms of Wolfsburg. Given that the US is Bugatti’s largest single market, and that the kind of people able to consider adding a one-of-40 edition to their fleet of Bugattis descend on Monterey Car Week in late August, it’d be reasonable to speculate that it might be an appropriate place for such a car to be revealed. Perfectly timed to be a year since the announcement of Dürheimer’s departure and his replacement by Winkelmann. But all of this is pure speculation, obviously.
Over the course of the next few hours, as we wander around the grounds of the most stunning car production plant in the world, our conversation wanders to autonomy: “For me, a Bugatti is a car to be driven, also in the next decade. Our plan is not to be autonomous.” To racing: “I would love to, but I see no way of doing it. The Chiron is not a racing car. I would love to; if someone has an idea they should come to me!” To how you justify a 8.0-liter, quad-turbo W16 engine as part of the VW Group: “We can justify it with the numbers and the mileage. This engine has been a unique attribute, the iconic heart of a modern Bugatti that makes it so special to our customers. It is really a piece of art. The Chiron has an average mileage of less than 3,200km a year, which is negligible” to hybridization: “We are creating something which is perhaps the last of a kind. I hope not, but it might be. Internal combustion engines are still very close to my heart. So we have to see the trends, we have to see what is available. For me it’s clear that there must be some level of electrification. But this depends very much on the timing, and on the size and the weight. One thing is clear, though: Whatever we do, it has to be the best of the best.”