In Thailand, the one-ton pickup reigns supreme

Know the best-selling brands
Apr 2, 2013

Toyota Vigo/Hilux

We had a great time covering the 34th Bangkok International Motor Show last week. Not only did we have fun checking out the latest cars in the region, we also found the myriad of information we gathered about the Thai auto industry interesting. Included in this haul of data are the country's 2012 car sales figures. We always knew that Thailand is the pickup capital of the world, but with these actual numbers, we're even more impressed with the Thais' affinity with their motorized workhorses.

The Toyota Vigo (Hilux) is the best-selling pickup in Thailand, followed by the Isuzu D-Max, the Mitsubishi Triton (Strada), the Chevrolet Colorado and the Mazda BT-50 (which, surprisingly, sold more units than the Ford Ranger). Toyota's one-ton pickup sales alone, if you will notice, exceeded the company's passenger car sales.

The one-ton pickup is so popular in Thailand that Isuzu is the No. 2 car brand there in terms of sales even if it doesn't have a passenger-car offering.

The Thais, if you will also notice, are not very big on Korean cars, with Hyundai (14th) not even cracking the top 10 and Kia even further down (19th).

 

2012 Thailand one-ton pickup sales

2012 Thailand passenger car sales

2012 Thailand total vehicle sales

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