Michelin has big plans for its Philippine operations, and it all starts in Alabang. The world-renowned tire company officially inaugurated its new local headquarters, which will serve as a hub for the brand’s growth and a center of development for Filipino talent.
Customer experience and engagement will also be streamlined from the Alabang office. With a more established local presence, Michelin expects to grow more partnerships with Philippine businesses and entities.
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Michelin Asia Pacific–Philippine Branch Office managing director, Jonathan Khong, affirmed the company’s commitment to the Philippines: “Our goal is to be a trusted partner in the Philippines, contributing to the country’s development and providing innovative solutions that meet the needs of our customers. We are committed to building a strong and sustainable presence in the Philippines.”
The cornerstone of that strong and sustainable presence will be improved after-sales services, ensuring that Michelin customers are well supported throughout their ownership experience.
Since the ’90s, Michelin has serviced Filipinos in varying capacities. Passenger vehicles like cars and motorcycles, and businesses supplied with commercial trucks and other specialized mobility solutions have all utilized Michelin tires and other products. With this new headquarters, Michelin now strives to build on its local heritage and take its standards to new heights.
