Shell offers us peek inside Ferrari factory

Spotless and gleaming
by Vernon B. Sarne | Jun 14, 2011

If you've bought yourself a copy of our June 2011 issue, you may have already read our story on the ultimate car nut's bucket list--an inventory of the 75 things a gearhead must do in this lifetime. Number two on that list is: "Visit Ferrari’s factory in Maranello, Italy" (courtesy of yours truly).

If I'm being realistic, there's a very good chance I won't be able to fulfill this wish, my semi-charmed job notwithstanding. Thankfully, however, Shell sent me photos of the Italian carmaker's exclusive manufacturing facility. Obviously, Shell and Ferrari are technical partners, so it's only natural that the oil company would want to highlight their brand association.

That explains why the photos (see gallery below) prominently show Shell logos everywhere. My first thought when I saw them was: "Really? Ferrari factory workers wear Shell overalls and shirts?" The cynic in me wanted to think this was all for PR purposes. But then, there are also Shell V-Power pumps inside the facility. Surely, they didn't just put it there for photo ops.

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One thing is clear, though: Shell and Ferrari are forever linked with each other. The photos here prove it.


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