We discovered the bad guy's lair at Jaguar Singapore

Hollywood comes to life here. Well, almost
by Paulo Rafael Subido | May 21, 2014
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We discovered the bad guy's lair in Jaguar Singapore

The idea of dealerships utilizing a releasing room to add a little pageantry to the turnover of a luxury vehicle is nothing new, but the Jaguar dealership in Singapore takes things up a notch. Inside of Wearnes Automotive on Leng Kee Road is an interesting surprise.

Behind a nondescript sliding door is a black velvet curtain. After walking through, your eyes will immediately be drawn to an F-Type Coupe. But then something isn't quite right. There's a strange atmosphere and an air of mystery in the room. The lighting is dim and there are lots of shadows. Nearby are three leather couches, a makeshift liquor bar, and--get this--assault rifles, grenades and machetes mounted on the wall. And then it hits you: You've stumbled upon a villain's lair.

Jaguar is currently running the "It's Good To Be Bad" marketing campaign. It rides on the cliché that almost all Hollywood baddies are played by Brits. And these movie villains--who are usually brilliant and never get their hands dirty--have discerning taste when it comes to their toys. You can watch the video below.

If you want to live out your movie-villain fantasies, check out the Jaguar showroom in Singapore. After all, isn't it more fun to be the bad guy?

Photos from Jaguar Philippines


We discovered the bad guy's lair in Jaguar Singapore

We discovered the bad guy's lair in Jaguar Singapore

We discovered the bad guy's lair in Jaguar Singapore

We discovered the bad guy's lair in Jaguar Singapore

 

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