Triton. That’s the word we all need to start getting used to when referring to Mitsubishi’s midsize pickup. For decades, we’ve gotten used to and grown up with Strada. But it’s a new dawn for Mitsu’s truck, and it’s also about time for a change.
Granted, the name Triton has been around since the mid-’80s, but it’s the first time the Philippine market is getting the moniker. That aside, the new Triton promises to build on the Strada’s strong foundations and give its longtime rivals a good scare.
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The thing is, the Stra—sorry, Triton has a tough challenge ahead of it. For starters, there’s the Ford Ranger that continues to win over customers and print money for the American automaker. There’s also the Toyota Hilux, the country’s best-selling pickup and one that continues to rake in sales. It also doesn’t help the Triton’s case that an all-new version of the Toyota pickup is coming in a year or two.
So,the new Triton not only has to match the current roster of pickups, it also has to be futureproofed to an extent. No pressure, then.

