4-door sedan or crossover SUV? Help Lamborghini decide

Verdict to come out before end-2011
Oct 4, 2011

Lamborghini is looking to add another model into its present lineup, which currently is composed of the Gallardo sports car and its flagship Aventador supercar. But we will only find out more about it before the end of 2011.

According to Drive, TheAge.com.au's motoring section, no less than Lamborghini chief executive Stephan Winkelmann told the Australian broadsheet that a decision on the third model--and whether it will be a four-door sedan or a crossover sport-utility vehicle--will be made this quarter.

Lamborghini's Asia-Pacific chief Christian Mastra believes, however, that the third model could very well be the crossover SUV, citing that type of vehicle's popularity in his market.

"We haven't asked our customers so much in terms of a personal question but the feeling, especially for the new markets, is SUV seems to be the majority," Mastra said. "If you think about India, China, Brazil, Mexico--all the new markets are more keen on this kind of car."

Mastra also mentioned Lamborghini's heritage, referring particularly to the LM002 SUV which the carmaker produced between 1986 and 1993.

Apparently, Lamborghini is eager to replicate Porsche's success with the Cayenne SUV as the carmaker wants a practical model to complement its sports cars. Mastra, though, doesn't think Lamborghini will produce diesel or hybrid version of its SUV like Porsche did with the Cayenne.

"We want to really stick to our DNA values of extreme and uncompromising," Mastra said.

Now pretend you're the big boss at Lamborghini. What would your next project be: a four-door sedan or an SUV? And what would you name it? Type away.

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