China is such a huge car market that manufacturers are now building cars exclusively for Chinese customers, the latest of which is the Kia K2.
Through its Chinese joint venture, Dongfeng Yueda Kia, the Korean carmaker used the platform of the all-new Rio--which made its world premiere only a month ago at the Geneva Motor Show--to create the K2.
According to Kia, the K2 "represents the next phase in Kia's strategy to better satisfy customers in various regions of the world by developing and marketing products that reflect local tastes and needs."
"We are confident that this all-new model for China will provide the momentum needed for Kia not only to remain as one of China's fastest growing automotive brands but also to become a top 10 automaker in the local market in terms of quality and customer satisfaction," said Kia Motors vice chairman Hyoung-Keun Lee.
Although the K2 shares the same technical underpinnings as the all-new Rio, the car has been completely redesigned for the Chinese market.
The K2's exterior draws inspiration from the larger Optima midsize sedan--from the sophisticated lines that give the car a dynamic and bold appearance to the brand's signature "tiger nose" grille and swept-back headlamps. A side character line that sweeps through the door handles, a pair of side air vents and a trunk edge line adds to the sporty image of the K2.
The K2 will be available with either a 1.4-liter or a Gamma engine with the former eking out 107hp while the latter, 123hp.
Designed and engineered specifically for the Chinese market, the K2 will start production at Dongfeng Yueda Kia's manufacturing facility in Jiangsu province in June with the production of a five-door hatchback commencing in August this year.