As motoring journalists, attending car brand-hosted events is just another part of our job description. Sometimes, it’s because a brand is making a big announcement or launching a new model. Other times though, we get invited to parties just for the fun of it. Maybe the car executives actually enjoy our company?
So we really weren’t expecting a lot of hullabaloo when we RSVP’d for a media thanksgiving event hosted by Mazda Philippines. The Japanese carmaker was still on a (legal) high from topping the J.D. Power customer service index for the PH market. A few drinks, some laughs, and a whole lot of food to share with industry friends sounded like good enough reason for us to attend.
As the party wore on, we almost choked on our buffet helpings when Mazda revealed its hidden agenda for the evening. Us media folk were gathered in one venue to witness the surprise official launch of the all-new CX-3. As you all know by now, the subcompact crossover comes in three variants, each with a 2.0-liter four-cylinder gasoline engine, with each unit sourced directly from Japan. To put it bluntly, the model’s unexpected Philippine debut that night was a pretty big deal.
We’ve already told you how much the new CX-3 costs. We’ve listed out all the cool new features it has to offer. We even featured it on the cover of our September 2016 issue. Now, check out the photos from the launch night to see how it all unfolded, and for a closer look at Mazda’s newest crossover.