You might have heard that Chevrolet Philippines will be under new management a few weeks back. Now, it’s been confirmed and made official earlier in January.
During a recent dealer convention, Chevrolet Philippines convened its dealership network at the Auto Resources Center in Calamba, Laguna. With that, it’s Maria Fe Perez Agudo who has been named president and CEO for the American automaker in the country.
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Under Agudo’s lead, Chevrolet Philippines will undergo what the CEO calls its REWORK Strategy. It aims to lay the groundwork for the transformation of the Chevrolet business in the Philippines.
"First thing on our agenda is to strengthen our bonds with loyal customers and to broaden our market scope, recognizing and acting upon the diverse demands for quality and service of our growing customer base,” said Agudo.
The next few months will be an interesting period for the American brand. That said, details of the said strategy have yet to be made public. But either way, the REWORK plan has to work for the company as to stay relevant in the local market.
At the moment, Chevrolet offers seven models in the country. These are the Tracker, Trailblazer, Trax, Tahoe, Suburban, Camaro, and Corvette with the Camaro to be discontinued in world markets soon.
