This is your first look at Jaguar’s Design Vision Concept, which will set the heading for—you guessed it—its vision for future designs when it’s revealed in full on December 2.
The context—which you’ll be fully up to speed with unless you’ve been living under a particularly large rock for the last two days—is that Jag has underpinned its controversial rebrand this week with the phrase ‘Copy Nothing.’
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Spotted the problem yet? The teaser above is a rear shot showing an entirely blocked-out rear windshield…in the manner of the Polestar 4. Oops.
A churlish observation perhaps, but we can’t help but think Jag has set itself up for failure with that one. But maybe that’s the point? The new logo and jaGuar badge as well as the promise of bold colors have got everyone talking about Jaguar. And we’ve not seen anything of real substance yet.
The discourse around it has now reached such a fever pitch that the release of a simple teaser of a concept car has been met with phrases like ‘BREAKING NEWS’ and ‘FULL ANALYSIS.’ If you’re in the marketing department, you’re raising a toast to a job well done right now.
Anyway, back to the teaser. The other feature that stands out is the column of slats on the tailgate. Wonder how that ties in with the slab-sided four-door GT that was pictured last week?
All will be revealed at Miami Art Week next month.
NOTE: This story first appeared on TopGear.com. Minor edits have been made.
