Jaguar won’t actually sell you a new car in the UK right now. And yet, it’s doing a fairly good job of managing to stay in the news.
It has been months now since that ad campaign went live and since we first laid eyes on the unashamedly pink Type 00 concept, and yet the bold and blocky show car is still creating headlines wherever it goes.
In fact, this week the Type 00 rocked up in Paris (during Paris Fashion Week of course, because this is the new JaGUar) and the world was treated to its first glimpse of Jag’s new all-electric era on public roads.
Jaguar itself released a carefully choreographed video of the Type 00’s appearance on Instagram, with in vogue actor Barry Keoghan emerging from the passenger seat. The car itself was repainted in ‘French Ultramarine’ for the stunt, and the five-meter-long concept is so flat and matte that it almost looks computer-generated. Even on shaky phone videos captured by Parisien car spotters it doesn’t look like it’s from this planet.
No matter what you think of the rebrand, the marketing strategy or the sales plan (Jag’s first ‘curated brand store’ will actually be in Paris), the car clearly has presence. Worth remembering the production car is supposed to be strikingly similar to this concept, too. Although of course, said production car will get four doors rather than the brilliant butterflies on the Type 00. It’ll cost over £120,000 (P8.8 million) too, and we’ve been promised up to 769km of range on a single charge.
Feel free to dive into the comments section. What are your thoughts on the Type 00’s looks?
NOTE: This article first appeared on TopGear.com. Minor edits have been made.
