Don't be surprised if you find a 7-Eleven store next time you visit a Chevron (formerly Caltex) station.
Chevron Philippines and Philippine Seven Corporation (PSC), the local franchise holder of the 7-Eleven convenience store chain, have inked an agreement to optimize their marketing and retail strengths.
"Our alliance with 7- Eleven is part of a global strategy geared at making us concentrate on our core business function which is to market top quality fuels and petroleum products safely and reliably," said Chevron Philippines country chairman Jim Meynink. "7-Eleven's market leadership and proven track record in convenience-store operations coupled with the popularity of the Caltex brand of fuels and petroleum products is a compelling value proposition for our consumers and motorists whenever they drive through a Caltex retail station with a 7-Eleven convenience store in it."
Philippine Seven president and chief executive Victor Paterno echoed Meynink’s sentiments on the venture.
"By having an alliance with an industry leader, we will open some very exciting marketing opportunities for Caltex, 7-Eleven, and the car-riding customer that we will be jointly serving," Paterno said.
The first two 7-Eleven stores in a Chevron service station will open on October 22. These will be at the oil firm's Malugay service station along Buendia Avenue in Makati and along EDSA in Greenhills, San Juan . To celebrate the opening, 7-Eleven customers and Caltex motorists should expect special treats and freebies when they drive through these retail stations on opening day.
Seven more 7-Eleven convenience stores in Chevron stations across Metro Manila are scheduled to open this month, with a total of 21 7-Eleven convenience stores operating in Chevron service stations by the end of the year.