Ferrari auctions off F12 Berlinetta for Hurricane Sandy relief ops

Sold for about P46 million
Nov 22, 2012

Ferrari auctions off F12berlinetta for Hurricane Sandy relief ops

After extending help to natural-disaster-stricken Japan and Italy, Ferrari has once again auctioned off a car to help areas affected by a calamity. This time, it sold the first F12 Berlinetta to be delivered in the US to help Hurricane Sandy relief operations.

The Italian carmaker's V12 flagship model was sold for $1.125 million (P46.27 million) at a Ferrari event in Austin, Texas, during the Formula 1 US Grand Prix weekend. In addition, Ferrari had already raised $345,000 (P14.19 million) in-kind donations from dealers, clients and friends since the superstorm hit the US. During the auction, it raised another $50,000 (P2.06 million) through online and personal donations. Ferrari has collected over $1.5 million (P61.7 million). Proceeds will go to the American Red Cross "to help areas most affected by Hurricane Sandy."

A starting bid of $315,888 (P12.99 million) was placed on the F12 Berlinetta, which was launched in the US at the Concours d'Elegance of Pebble Beach. The bid quickly reached $1.125 million, thanks to the participation of bidders from the audience and those who pre-arranged their bid via phone.

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Bravo, Ferrari!

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