Ford begins production of ASEAN-market Focus in Thailand

Coming soon to Ford showrooms nearest you
Jun 28, 2012
CAR MODELS IN THIS ARTICLE Philippine Car News - Ford begins production of ASEAN-market Focus in Thailand

Ford has begun the production of the all-new Focus at its Ford Thailand Manufacturing (FTM) facility, which the American carmaker formally inaugurated last month. This makes FTM the fifth Ford facility globally to produce the all-new Focus after the carmaker's plants in China, Germany, Russia, and the US.

"The all-new Focus is the next of eight vehicles that we will bring to the ASEAN region by mid-decade, continuing the successful, product-led transformation of our business," said Ford ASEAN president Peter Fleet. "The all-new Focus will expand our appeal to a whole new generation of Ford customers in Thailand and across this region."

Two Focus variants are being manufactured at the FTM facility: a 2.0-liter Duratec model that's powered by an engine that "combines high-pressure gasoline direct-injection (GDi) and twin independent variable camshaft timing (Ti-VCT) for enhanced performance and fuel efficiency," and a 1.6-liter Duratec model with a Ti-VCT mill. Both engines are mated to a six-speed PowerShift automatic transmission.

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The Focus also sports a number of features that are either a first for the ASEAN market (like Active Park Assist), or a first for its segment (like Active City Stop and Blind Spot Information System). Other intelligent features that the Focus packs are the Smart Keyless Entry and Power Start systems.

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Besides the local Thailand market and the ASEAN region, the Focus produced by the FTM facility will also be exported to Australia, New Zealand and South Africa.

"The all-new Focus delivers even more of what customers truly want and value--fuel efficiency, safety, quality and smart technology," Fleet added. "Our investment in a new global midsize car platform is enabling us to provide consumers in ASEAN, and around the world, with an affordable range of cars that offer quality, fuel efficiency, safety and smart technology beyond their expectations."

Call it a coincidence but Ford's production of the Focus at the $450-million FTM facility started a day before the carmaker announced that it will close down its Santa Rosa, Laguna, plant by the end of the year.

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