It has been a busy day indeed for Ford Philippines. After breaking ground in the morning for the new Ford dealership in Alabang, the company then proceeded to formally open the new Ford dealership in Pampanga in the afternoon.
The new Ford Pampanga facility is the second sales and service outlet designed and built according to the American carmaker's Brand@Retail II standard, which invokes Ford's brand pillars of Quality, Green, Safe and Smart. With this standard, Ford hopes to make its showrooms both "comforting and customer-friendly." Ford Cainta, opened last month, was the first Ford dealership to reflect this showroom-design standard.
Located in San Fernando, Pampanga, the newly opened Ford showroom sits on a property that measures 4,852sqm. It features a dealership floor space of 3,100sqm and a 13-car showroom. Its service area is found on two floors, with the ground floor having 13 service bays and two wash bays and the second floor having 14 service bays.
"We are very proud to open the doors of our new Ford Pampanga dealership and cater to our growing customer base in central Luzon," said Ford Pampanga dealer principal Levy Laus. "We look forward to bringing even more class-leading Ford vehicles and quality service to our expanding base of loyal Ford customers."
Meanwhile, the new Ford Alabang dealership, which is set to be completed in 2014, will be one of the largest Ford dealerships not just in the Philippines but also in the ASEAN region. Located on Alabang-Zapote Road, it will cover an area of 4,000sqm and feature a four-floor layout, a 25-car showroom and an 80-vehicle servicing capacity.
"We are thrilled to start construction on the new Ford Alabang facility, which promises to be one of the largest automotive facilities in the Philippines," said Ford Alabang dealer principal Paolo Borromeo. "Our investment in this new facility underscores our confidence in the One Ford plan, and will allow us to welcome even more customers into our showroom, providing them with world-class customer experience."
Ford Philippines is making good on its promise that in spite of the closure of its manufacturing facility in Santa Rosa, Laguna, earlier this year, it will continue to expand its business in the country. The company has revealed that its plan is to ultimately bring the number of its dealers to 35.