Ford celebrates Fiesta's 15-million production mark with upgrades

The European market always gets the nicest package
Aug 1, 2011
CAR MODELS IN THIS ARTICLE Philippine Car News - Ford celebrates Fiesta’s 15 million production mark with upgrades

The Ford Fiesta recently marked two milestones: its 35th anniversary and 15-millionth landmark production.

To mark the occasion, at least in the European market where the Fiesta nameplate debuted in 1976, Ford has introduced a number of exterior and interior changes for its stylish subcompact.

On top of the list are two new exterior colors--Mars Red and Fashionista, which is actually a light, creamy shade of brown.

The Fiesta Trend now has carpet-backed rear seats and a map pocket on the rear of the driver's seat. The upgraded Trend also gets fog lamps with chrome surrounds and unique wheel trims for the exterior. Inside, new bright accents for the air vents and door levers create a striking contrast with a new dark grey interior package. A full leather soft-touch steering wheel, trip computer and attractive new seat trim are also thrown in to complete the package.

The Fiesta Sport and Titanium variants also receive the same upgrades though the Fiesta Sport Special Edition gets excusive features like leather seats, black alloy wheels, gloss black interior detailing and silver exterior trim elements.

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The range-topping Fiesta Titanium boasts even more upgrades such as a new chrome strip for the upper front grille, new 15-inch alloy wheels and a woven headliner. New partial leather seats are also available as an added option.

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"These upgrades ensure that the Fiesta continues to put its best foot forward in terms of style, equipment and comfort, just as it has done for the past 35 years," said Roelant de Waard, vice president of marketing, sales and service for Ford of Europe. "With 15 million sales worldwide, the customer response to the Fiesta as a small car package speaks for itself, and we hope the carefully selected upgrades to the current Fiesta will further improve its appeal to small car drivers across the globe."

The American carmaker manufactured the first-generation Fiesta in 1976 for the European market. By 2002, the Fiesta's production, which was then on its fifth generation, had spread to the Indian and South American market, paving the way for the sixth-generation Fiesta's debut in the Asian market in 2008 in China and 2010 in Thailand.

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