Ford is not letting Ferrari get away with using the F150 name for its latest Formula 1 car. The American carmaker has reportedly filed a lawsuit against the Italian team.
"F-150 is an established and important Ford trademark and the name of the best-seller in Ford's F-Series, America's best-selling trucks for 34 years and best-selling vehicles for 29 years," Ford said in a statement posted by PickupTrucks.com. "Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150 trademark. That hard-won goodwill is seriously threatened by Ferrari’s adoption of 'F150.'"
According to the report, Ford asked Ferrari to change the name of its 2011 Formula 1 contender when the race car was revealed last week. When Ferrari did not respond to the request, Ford had "no choice but to take legal action to protect its important brand and trademark rights."
Ferrari named its Formula 1 car as F150 to celebrate the 150th anniversary of the unification of Italy.