Honda Cars Philippines confident of new CR-V's sales

Hopes to sell all 4,000 Japan-made units in three months
by Patrick Everett Tadeo | Apr 24, 2012
CAR MODELS IN THIS ARTICLE Philippine Car News - Honda Cars Philippines is confident of all-new CR-Vs sales

Honda Cars Philippines is banking on the popularity of the CR-V's nameplate in disposing its first shipment of the all-new crossover SUV within three months.

"The all-new CR-V is ready to go on sale in all our dealerships the day after the launch," said Xavier Eyadan, Honda Cars Philippines' marketing chief. "And we’re hoping to sell all 4,000 units of our first shipment of CR-Vs in the next three months."

Of the 4,000 units, 60 percent or 2,400 units are top-of-the-line 2.4-liter EX samples, while the rest are of the 2.0-liter LX variety.

"From our experience, at launch, the more expensive variant of an all-new model sells more than its entry-level variant," shared Eyadan.

For fans of Japanese-made cars, now would also be a good time to buy the fourth-generation CR-V as it is currently sourced from Honda's Sayama, Saitama, plant in Japan, revealed Honda Cars Philippines president Tatsuya Natsume. By June though, according to Natsume, Honda will be transferring the production of its models for the Southeast Asian market back to its Ayutthaya, Thailand plant. By that time, Honda expects the Thai plant to be fully operational to accommodate both the domestic and Southeast Asian markets.

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UPDATE: According to Honda Cars Philippines, it officially hasn't set any sales target for the new CR-V, but it can supply 400 units a month or over 4,000 units a year.


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