How did Honda PH come up with the pricing for CR-Z?

Could it go lower in the future?
by Patrick Everett Tadeo | Apr 26, 2013
CAR MODELS IN THIS ARTICLE

\"TopGear.com.ph

When Honda Cars Philippines announced that it is now officially selling the CR-Z hybrid sport coupe, the general response to the news extolled the company for its consumer-friendly pricing of the model\'s six variants.

With the base CR-Z variants priced from P1.4 to P1.5 million depending on the choice of transmission, we couldn\'t help but compare it to the lowest-spec\'d variant of its competitor, which retails at roughly the same price point.

How then was HCPI able to price the CR-Z so affordably and yet provide for a more exciting--perhaps even more luxurious--ownership experience than what the staid and bland competitor is offering? Is HCPI taking in a less-than-usual profit margin for the CR-Z just to be able to sell more units?

According to the carmaker, one major contributing factor to the CR-Z\'s relatively affordable pricing is the Japanese yen\'s depreciation by more than 20% in the foreign exchange market in the last few months.

HCPI added that it has set the announced pricing for the car so that it \"can provide the joy of driving the CR-Z to many Honda fans and sports car lovers in the country.\"

We also asked HCPI how the CR-Z\'s current pricing would be affected by the tax and duty breaks promised by the Alternative Fuel Vehicles Incentives Act if ever it is passed into law.

\"Import duty, excise tax and VAT are included in the suggested retail sales price,\" HCPI told TopGear.com.ph. \"Depending on the incentives to be given by the government, the price of CR-Z may be adjusted accordingly.\"

Continue reading below ↓

It\'s a tough choice then for interested buyers as to when to buy a CR-Z: right now since it\'s already on sale, or later when the hybrid incentives bill has been passed into law?

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