The BMW Group has announced that it is scheduled to open its very first driving center in Asia in Incheon, South Korea.
According to the German carmaking conglomerate, while the BMW Group already has driving centers in Germany and the United States, the Korean driving facility will be the first in the world "to combine both a driving track and a dedicated brand experience" when it opens its doors to the public on August 1, 2014.
The Korean driving center reportedly covers 240,000sqm and has a 2.6km closed circuit track "where drivers can experience a variety of situations, such as high-speed driving, emergency and off-road techniques, using BMW and Mini vehicles." It also has dedicated exhibits for BMW, Mini and BMW Motorrad vehicles, a Junior Campus with specially tailored science education programs on mobility and road safety for children, and a 12,000sqm eco-friendly sports park.
The property will also serve as a new training center for sales, customer service and product training. A service center operated by an authorized BMW and Mini dealer will also offer customers a service point for minor problems. BMW and Mini owners can take advantage of the newly established Airport Service where they can leave their cars for maintenance and other care programs as they travel.
"The Driving Center is the next step in our commitment to Korea and to Asia," said BMW AG board member for sales and marketing Ian Robertson. "Korea is one of our fastest-growing markets and now our ninth-largest single market worldwide. We see more potential here and wish to grow it even further. I am very happy that customers here now have more opportunity to fully experience our BMW and Mini brands."
Photos from BMW Korea's Facebook page