Visiting a car dealership is typically a transactional experience. The cars sit on the showroom floor, a salesperson approaches you, and you’re then brought to one of the counters for, well, the transaction.
Then you have dealerships that go beyond that. They’re far more inviting, welcoming, and will make you want to buy a car before you even get close one. As a luxury marque, BMW wants that kind of experience for the customer and more.
The German automaker has opened the first showroom in the country that features the Retail.Next philosophy: the renovated Pampanga Premier Cars BMW dealership in San Fernando, Pampanga owned and operated by the Laus Auto Group.
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According to Lars Nielsen, managing director of BMW Group Asia, Retail.Next is ‘the perfect way to make this happen and allows our customers to engage with our brand in a meaningful way, whether through immersive in-store experiences or intuitive digital touchpoints.”
Premier Cars isn’t just the first Retail.Next showroom in the country, it’s also the first sustainable, solar-powered BMW dealership. Customers are greeted by the Welcome Center that not only highlights the showroom’s showcase car, but by other cars as well. The sales lounges wouldn’t look out of place in a hotel, and there’s even a 3D digital configuration tool that allows customers to visualize their future BMW.
Other highlights? Of course, there’s a merch area that sells items ranging from apparel, scale models, and more. There’s also the BMW Café and Customer Hospitality area, and a hand-carved wooden paneled wall for a local touch.
Want to see it in person? BMW Pampanga Premier Cars is located on the ground floor of the CGIC Building along Jose Abad Santos Avenue in the City of San Fernando, Philippines. Before you head out there, check out more photos of the new showroom below.
Gallery: BMW Pampanga Premier Cars Retail.Next showroom
